I'm an Entrepreneur who, Passionate about Service and Web Design, Digital Marketing, and UX.
I am helping people and businesses grow, scale and increase efficiency.
Case Study
EventsTags
"EventsTags: Elevating Event Experiences in Tech and Business" Redesigning the Landscape of Professional Networking and Learning
Tech and Business Evenst In Stockholm
"EventsTags: Elevating Event Experiences in Tech and Business" Redesigning the Landscape of Professional Networking and Learning
EventsTags
Client: Self-initiated project / Startup
Company: EventsTags
Project Type: UX Design, Service Design, Product Ownership
Duration: May 2023 – Present
Role: Founder, UX Designer, Service Designer, Product Owner
Tech and Business Events in Stockholm
Welcome
About this Project:
EventsTags is a platform designed to revolutionize how professionals engage with tech and business events.
The project aimed to create a user-centric space that seamlessly integrates event coverage, personalized recommendations, and networking opportunities.
The goal was to enhance the overall event experience for users while fostering a sense of community and continuous professional growth.
The Challenge
- Delayed Information Sharing: Many event organizers, speakers, and companies take days to publish event information, causing a delay in sharing valuable insights.
- Limited Event Archiving: Few companies focus on archiving and categorizing event content, leading to a lack of easily accessible and organized resources.
- Global Companies Struggling Locally: International companies found it challenging to efficiently publish their Stockholm or Sweden events on their primary platforms.
The Challenge
- Lack of Centralized Hub: Many tech and business events lack a centralized platform for real-time coverage, insights, and summaries.
- Delayed Event Publications: Event organizers, speakers, and attendees often publish event insights, summaries, and highlights days or even weeks after the event, causing a delay in information dissemination.
- Limited Event Visibility: Some companies struggle to promptly publish information about their events on their websites or LinkedIn pages, hindering visibility, especially for international companies organizing events in Stockholm.
- Limited Event Summary Providers: Few companies actively provide real-time event coverage, resulting in a gap in sharing event summaries, insights, trends, and speaker presentations.
Ideation Steps to Come Up with a Solution:
The ideation process at EventsTags was a collaborative effort that leveraged whiteboard sessions, brainstorming, and creative sketches. This phase involved defining the key features, visualizing the user journey, and conceptualizing the platform’s structure. Through iterative ideation, we formulated a functional solution that resonated with our users on a deeper level.
Test Solution and Iteration:
User testing played a pivotal role in validating my solution. Prototypes were developed and tested rigorously, and usability test results provided valuable insights into user interactions. This iterative process allowed me to refine the platform, ensuring each element contributed to a seamless and enjoyable user experience.